Strategic Marketing Gets Clients

“Every year the marketing landscape changes, every year the customers become more demanding, every year they’re wanting more things. You have to always be sprinting to stay ahead of the competition.” This is what Jacob Hawkins of Oversock.com was quoted saying.  Would you agree? 

Today’s Customers are ultra informed, and have more tools than ever before at their fingertips.  It’s going to take strategic thinking to be competitive, and it's the strategic thinkers that are going to be winners at the end of the day.

Strategic thinking is what led me to win a multi million-dollar contract with Xerox as well as Boeing Aircraft.  Strategic thinking alone is not enough though; one needs to be resourceful as well. Resourcefulness will lead to:
  • Getting to the correct level
  • Finding opportunities
  • Presenting solutions, and winning business 
Other examples of clients won and to whom I had become trusted advisor:

Ford Motor Company - Hilton Hotels Worldwide - Coca Cola - City of Ontario - Boeing Aircraft -Wells Fargo Sony - American Airlines - Frito Lay - Memorial Medical Center - Metropolitan Water District - EDS
FOX Broadcasting - Xerox Corporation - Disney Animation – Viacom - Kaiser Permanente – Qualcom - Mattel Toys – LAUSD - Johnson & Johnson - Toyota Motor Company – Pixar - Baxter Healthcare

The strategic thinker also is ever mindful that customers are using tools and technologies not readily available just a few years ago.  Winning new clients in today’s market requires engaging clients in new ways with new tools.   Some of my favorites are:
  • Opt in E-Mail Marketing
  • Social Network Marketing (SNM)
    •    Twitter
    •    Face Book
    •    Linked In
    •    UTube
    •    Blogging
  • Networking
  • User Groups
An Opt in E-Mail Marketing campaign I developed resulted in a 30% increase in direct revenues as well as a huge increase in prospects for lead nurturing program.  One other side benefit – It was fun!
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